An experienced lead, part of your team.

When a project or team needs steady direction, I join part-time and help you reach the deliverables, using 15+ years of leading creative and learning work. We agree which tasks I'll take responsibility for, the hours, and what a good handover looks like.

You get a clear remit, agreed hours, regular reviews and a planned exit.

See how it works

Hi, I'm Shaddie.

I've led creative teams as art director on Boy Boi and as creative art director at Pungulu Pa Production on the Uli and Tata Show, and I've built AI into my own production. I bring both to teams that need a steady lead for a season.

More about me

Creative art director, Uli and Tata Show

Built the ShaddAI production system

15+ years leading creative teams

Where your team needs a supporting lead.

Two roles. Each comes with a clear remit, and work I've already done like it.

Fractional AI Adoption Lead

I start by learning how you and your team already work. Then I build an AI-augmented workflow around it, one that doesn't disrupt what already works, so the repetitive load drops, people are less tired, and work becomes fun again.

From there I lead the pilots, train the people who will use them, set up review points, and hand it all over to a named lead on your team.

What your team keeps

A working AI workflow, documented ways of working, trained staff and a named lead on your team.

Proof: the ShaddAI production system I built and run

See the AI work

Fractional Creative Director

I come in, assess what the production needs, and direct the team to deliver: the look, the people and the pipeline.

At Pungulu Pa Production I recruited and onboarded the team, wrote the department manuals and SOPs, built a low-cost production tracker, and art-directed the first nine episodes of the Uli and Tata Show.

What your team keeps

A consistent look, a team working to clear standards, and the manuals and tracker to keep going.

Proof: Uli and Tata Show, and Boy Boi

Read the Uli and Tata case

Here's how it worked on the Uli and Tata Show.

A new studio, a limited budget and a series to deliver. I came in part-time as creative art director.

Pungulu Pa Production, Uli and Tata Show

Creative art director, fractional, for the first nine episodes.

What I set up

Role tests, hiring, onboarding, department manuals, SOPs and a custom production tracker.

The team

New artists, upskilled on the job into a professional team.

The show

A distinctive look that carried the director's vision across nine episodes.

What they kept

The manuals, workflows and tracker still keep projects flowing.

Read the case study All creative direction work

Nairobi time works in your favour.

Nairobi runs on UTC+3 all year, with no daylight saving. We use the hours we share for calls and reviews, and the hours we don't for work that moves while you're offline. You hand over at the end of your day and come back to progress.

Nairobi

UTC+3, all year

My working day. Solid gold is my working day, which ends at 5pm. When it's needed, I can take a call until 8pm Nairobi time.

New York

8 hours behind

Relay. Brief me before you log off. I work through your night, and you start the morning with progress. If we need to talk, your morning works.

London

3 hours behind

Same day. Your afternoon is my working day, so we share most of it for calls and reviews.

Dubai

1 hour ahead

Almost the same day. Nearly all of your working day is shared.

Sydney

8 hours ahead

Relay, the other way. My day starts as yours ends. Hand over at the end of your day and wake up to my day's work.

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My working day, Nairobi timeCalls until 8pm, when neededYour 9 to 5, shown in Nairobi timeShared hours for live callsNow in Nairobi

Shown for northern winter time. Daylight saving moves New York, London and Sydney by an hour during parts of the year.

Senior experience, directly

15+ years of craft and leadership, without agency layers between us.

Costs that suit lean teams

Senior-level direction at a cost that goes further for lean teams and NGO budgets.

Around 30 hours a week

A typical allocation. We agree your exact involvement on the discovery call.

How it generally works.

From the day I step in to the day I step back. The gold diamonds are where you decide.

Step in: understand how you work

I spend the first days learning your team: the people, the tools and where the time goes.

Agree my scope

We agree the tasks I'll lead, the hours, the deliverables and what a good handover looks like.

You approve the plan

Set up the workflow

SOPs, a simple tracker, review points and who signs off. Built around how your team already works.

Lead, review, improve

Weekly cycles: I lead the work, we review it together, and I tune the process as we go.

Monthly review with you

Hand over

Manuals, training and a named lead on your team, so the work keeps flowing without me.

Your team runs a cycle alone

Step back

I step back on the agreed date, with everything your team needs to carry on.

Findings note

Agreed remit

SOPs and tracker

Deliverables every cycle

Trained team, handover pack

A team that runs it

Four weeks after I step back, I call you for a free check-in, to see how the team is getting on and whether more support would help.

Practical questions.

Scope, hours and exit written down firstNo automatic extra hoursA named lead on your team at handover

What does fractional mean?

I join your team on a recurring, part-time basis to lead an agreed area of work, with a clear scope and time commitment.

How is this different from commissioning a project?

A project buys a finished piece. Fractional buys leadership: I help your team make many pieces, and leave them able to keep going.

What if the work is not finished within the agreed hours?

We review it monthly. If the scope grows, we agree it together before anything changes.

Can you work with our procurement process?

Yes. Quotation, contract, invoices, KRA PIN and tax compliance certificate, NDAs and supplier forms.

Tell me where your team needs support.

A 30-minute call about the work, the team and what support would help most.

You'll speak with me directly. About Fractional leadership change

Prefer to send a brief?

Replies within a work dayNairobi-based, working across time zones